Storefront applies Swiss discipline to the oldest e-commerce truth: the product photo does the selling, and everything else either helps or interferes. Type stays quiet, chrome stays minimal, and the grid gives every item gallery treatment.
The merchandising is structural. Lookbook rows mix scales to create rhythm and sell combinations; hover swaps show the second angle without a click; the product detail pattern answers sizing, materials, and care in that order because that is the order shoppers ask.
Commerce mechanics are production-real: a cart drawer pattern ready for a headless backend, back-in-stock capture that turns sellouts into lists, and a returns policy stated like a promise rather than buried like a liability.