Free Google Ads
Health Check
Assess your Google Ads practices across 7 dimensions in about 3 minutes. Your answers suggest what to review; no account access is needed and no account data was inspected.
Your Business
What's your industry?
Your industry labels the report. The same questionnaire and scoring method apply to every business.
What this Google Ads health check covers
This questionnaire reviews seven areas of Google Ads practice using your answers. It suggests what to investigate, without connecting to or inspecting an ad account. The full report and PDF are available after the contact and consent step.
Campaign Architecture
How campaign objectives, settings, and ad groups support the services you offer.
Buying Moment Coverage™
How your targeting addresses the buying situations relevant to your business.
Negative Keyword Protection
How you review irrelevant queries without blocking relevant searches.
Landing Page Alignment
How the destination matches the ad promise and helps visitors take the next step.
Conversion Tracking
How you measure applicable lead actions and useful business outcomes.
Economic Intent Segmentation
How business value informs goals without requiring artificial campaign splits.
Ad Copy Relevance
How truthful, relevant messages and evidence guide ad improvements.
Use your report to prepare questions for an account review. See how Fix Google Ads works →
Methodology and example
MDE rubric v2 gives each of 21 answers equal weight: 0 for a reported gap, 5 for partial alignment, and 10 for reported alignment (210 maximum). Not sure earns no confirmed points and is listed separately for verification, not diagnosed as a gap. Any unknown makes the score provisional. Recommendations follow only the answers supplied. These weights and bands are MDE editorial choices, not a Google score or a validated performance model.
Example: 20 aligned answers and one partial answer earn 205/210 (98%), with one review suggestion. If that last answer is Not sure, the result is a provisional 200/210 (95%) with one verification item. All 21 aligned answers earn 210/210 with no reported gaps.
Questionnaire-only self-assessment: no account data was inspected. Scores do not measure demand captured, wasted spend, profitability, or expected performance.
Score version: google-ads-health-v2. Guidance informs the questions; Google does not validate this rubric.
- Google Ads: Account setup best practices · captured 2026-09-19
- Google Ads: Effective responsive search ads · captured 2026-09-19
- Google Search: Helpful, reliable content · captured 2026-09-19
Common questions
What does the free Google Ads health check actually check?
It scores your self-reported practices across 7 dimensions: campaign architecture, Buying Moment Coverage, negative keyword protection, landing page alignment, conversion tracking, economic intent segmentation, and ad copy relevance. You answer structured questions about how your account is set up; no account access is required.
Do I need to give access to my Google Ads account?
No. The health check works from your answers about how the account is structured, so there is nothing to connect and nothing to install. That also means you can run it on an account an agency manages for you.
Is the Google Ads health check really free?
Yes. The scoring, the per-dimension breakdown, and the prioritized recommendations are free. If the results show structural problems you want fixed, that is a separate paid engagement; the questionnaire report remains free.
Who is this for?
Local service businesses running Google Ads, including HVAC, plumbing, electrical, roofing, garage door, pest control, legal, and similar businesses, typically spending $1,500+/month and seeing inconsistent lead quality or volume.
Want the diagnosis done for you?
The health check highlights answers to investigate. For an account review and an evidence-based plan, book a call.
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