Free Audit Tool

Free Google Ads
Health Check

Score your account across 7 critical dimensions in about 3 minutes. Discover exactly where demand is escaping — and what to fix first. No account access needed.

Initial Calibration

What's your industry?

We calibrate recommendations specifically for your market's demand patterns and common leakage points.

What this Google Ads health check covers

Most "free Google Ads audits" are a sales call with a checklist. This one is a structured self-assessment built from the same seven failure points we diagnose in paid engagements — the places where service-business accounts quietly leak high-intent demand. You answer questions about how your account is built; the tool scores each dimension and tells you what to fix first. No account access, no connection, about three minutes.

Campaign Architecture

Whether your structure separates services and intent, or blends everything into ad groups Google has to guess about.

Buying Moment Coverage™

Whether your campaigns cover the real situations that make people search now — or just generic service keywords.

Negative Keyword Protection

Whether low-intent and wrong-intent searches are draining budget before buyers ever see your ads.

Landing Page Alignment

Whether clicks land on pages built for the specific search, or on one generic page for everything.

Conversion Tracking

Whether Google is optimizing toward booked business or toward noise like page views and misfired events.

Economic Intent Segmentation

Whether a $12,000 replacement lead and a $150 repair lead are treated — and bid on — differently.

Ad Copy Relevance

Whether your ads speak to the searcher’s situation or recite your company name and a slogan.

Score below 70? That usually means structural repair, not more budget. See how Fix Google Ads works →

Common questions

What does the free Google Ads health check actually check?

It scores your account across the 7 dimensions where service-business accounts most often leak demand: campaign architecture, Buying Moment Coverage, negative keyword protection, landing page alignment, conversion tracking, economic intent segmentation, and ad copy relevance. You answer structured questions about how your account is set up — no account access is required.

Do I need to give access to my Google Ads account?

No. The health check works from your answers about how the account is structured, so there is nothing to connect and nothing to install. That also means you can run it on an account an agency manages for you.

Is the Google Ads health check really free?

Yes. The scoring, the per-dimension breakdown, and the prioritized recommendations are free. If the results show structural problems you want fixed, that is a separate paid engagement — but the diagnosis is yours either way.

Who is this for?

Local service businesses running Google Ads — HVAC, plumbing, electrical, roofing, garage door, pest control, legal, and similar — typically spending $1,500+/month and seeing inconsistent lead quality or volume.

Want the diagnosis done for you?

The health check shows you where the leaks are. If you'd rather have us find them, quantify them, and hand you the repair plan, book a call.

Book a Call