Fix Google Ads.

Diagnostic and repair for campaigns that leak money.

Symptoms.

Clicks come in. Calls do not.

Spend increases. Bookings stay flat.

Cost per lead climbs. Quality drops.

Reports look busy. Revenue does not move.

What we diagnose.

Campaign structure

Most campaigns mix buying intent with research queries. This trains Google to serve ads to people who are not ready to book.

Keyword match types

Broad match pulls in irrelevant traffic. Phrase match captures curiosity. Exact match misses variations. None are calibrated for buying intent.

Negative keyword coverage

Without systematic exclusions, you pay for every adjacent search. DIY. Tips. Reviews. How-to. Questions. All clicks. None convert.

Landing page alignment

Generic pages do not match search intent. Visitors bounce. Google lowers quality score. Cost per click rises. The cycle compounds.

Conversion tracking

If tracking is missing or misconfigured, Google optimizes toward the wrong signal. Campaigns drift away from real outcomes.

What we fix.

Rebuild campaign architecture

Separate buying intent from research. Structure campaigns to capture demand, not educate prospects.

Apply buying moment filters

Use match types and negative keywords to block curiosity traffic. Every click should represent a booking opportunity.

Align landing pages to intent

Build pages that match the exact search. No generic messaging. No extra steps. Just the service. Just the offer. Just the call button.

Install conversion tracking

Track calls, forms, and bookings. Give Google clear signal about what works. Let the algorithm optimize toward revenue, not clicks.

Remove dead weight

Pause underperforming campaigns. Eliminate redundant ad groups. Cut keywords that burn budget without generating bookings.

Outcomes.

We measure clarity, not results. Results follow structure.

Signal restoration

Google receives clean data. Campaigns optimize toward buying behavior. Cost per acquisition stabilizes.

Wasted spend eliminated

Research queries are filtered out. Every dollar goes toward intent. Budget efficiency improves without cutting total spend.

Call quality increases

People who click are ready to book. Calls turn into jobs. Sales cycles compress. Close rates rise.

Campaign becomes manageable

Clean structure. Clear data. Decisions become obvious. You know what works. You know what to scale.

This is repair, not management.

We diagnose and fix broken campaigns. The result is a clean system optimized for buying intent.

For ongoing coverage and expansion, see Buying Moment Coverage.

Common questions.

How long does this take?

Diagnostic takes one week. Rebuild takes two to three weeks depending on campaign complexity. You see results as fixes are applied.

Do you pause my current campaigns?

Only if they are broken beyond repair. If campaigns have functional elements, we build alongside them, test, then transition.

What if nothing is wrong?

Diagnostic shows what is working and what is not. If your campaigns are clean, structured, and optimized for buying intent, we confirm it and suggest expansion opportunities.

Can I do this myself?

Yes. The principles are learnable. The execution takes time, testing, and continuous refinement. Most businesses prefer to focus on operations while we handle optimization.

What happens after the fix?

Campaigns run independently. You manage them yourself or we transition to ongoing management. The choice depends on your bandwidth and growth goals.