Buying Moment
Blueprint™
Build one Google Ads campaign yourself — using the exact process we use to build them for clients.
This isn't a course and it isn't done-for-you. It's a guided builder: five steps, each one explained as you go, ending with a master AI prompt assembled from your answers. Paste that prompt into ChatGPT, Claude, or Gemini and it generates your campaign structure, keywords, negative keywords, and ad copy — ready to build manually in Google Ads. We email you a copy when you finish.
The five steps.
The same sequence our team runs on every client build — you'll do it for one campaign.
Market Anchoring
Every campaign we build starts by locking three anchors: one industry, one service, one service area. A campaign that tries to sell two services sells neither — Google needs one clear signal to find the right buyers. In this step you pick the single service this campaign will win.
The Category Buyer
Before touching keywords, we define who actually picks up the phone and searches — the homeowner at 11pm, the property manager with an approval limit, the office manager under pressure. Ads written for "everyone" convert no one. In this step you describe the real buyer this campaign speaks to.
Buying Moments Explained
This is the core reframe the whole method rests on: people don't search keywords, they search from situations — a breakdown, a deadline, a comparison, a failure. This step teaches you to see the situations behind the searches, because those situations become your ad groups in the next step.
Build Your Buying Moments
Now you produce the actual Buying Moments for your service — the specific real-world situations that make someone search now. Use the AI generator if you get stuck; it drafts three moments from your anchors and you refine them. Each moment you lock here becomes one ad group in your finished campaign.
Strategy Activation
The finish line. Everything you entered gets assembled into one master AI prompt — the same structured handoff our own team works from when we build client campaigns. Paste it into ChatGPT, Claude, or Gemini and it generates your campaign structure, keywords, negative keywords, and ad copy. We'll also email you a copy.
Finish all five steps and your assembled master prompt is unlocked on-screen and emailed to you. Rather have the whole system designed, built, and maintained for you? That's Buying Moment Coverage™.