Sentinel is built on the economics every pest operator knows: the one-time spray pays for the truck, the quarterly plan pays for the business. The site defaults every path toward protection plans, with the single treatment positioned as the exception.
The pest identifier is the traffic engine, panicked what-is-this searches land on identification cards that route to the plan covering that pest, converting fear into coverage in two taps.
Trust is handled with the specific answers this market demands: what happens between visits, what the re-treatment guarantee means, and the kid-pet-pollinator safety question answered in plain language before the objection forms.