Developer Tools · Docs-Forward Product Site
A terminal-aesthetic, docs-forward site that sells a dev tool the way developers buy: by reading.
Live interactive preview — scroll and click inside
Relay is built on the observed behavior of developer buyers: they skip the hero copy, hunt for the install command, and judge the product by its documentation. So the install command IS the hero, complete with a copy button, and the docs are the navigation, not a footer link.
The terminal aesthetic is functional signaling. Mono display type, prompt-green accents, and a typed command demo tell the reader this product was built by people who share their taste, the single strongest trust signal in this market.
Monetization follows adoption: the free path to first success is frictionless, and the team tier appears only after the tool has proven itself in the quickstart. The changelog strip, kept honest and semver-disciplined, does the long-term credibility work.
We rebuild this design around your brand — your logo, colors, photography, copy, and the integrations your operation runs on. Live demo first, decisions second, launch fast.
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