Keystone

Keystone is organized around the two-sided reality of residential real estate: buyers want search, sellers want a number. The hero splits those intents immediately, and each funnel gets its own proof stack, listings and neighborhoods for buyers, market data and production stats for sellers.

The design borrows credibility devices from the MLS itself: tabular numerals, status badges, days-on-market stats. Deed blue and foundation navy read institutional; sold red is rationed to the moments that matter.

The long-game assets are the neighborhood pages, local data, guide content, and listings scoped by area, which compound as SEO while positioning the team as the people who know the block, not just the inventory.