Optometry · Boutique Practice + Shop Site
An eyewear-boutique optometry site where the exam is medicine and the frames are fashion.
Live interactive preview — scroll and click inside
Iris & Frame is built on the economics of independent optometry: the exam brings them in, the frames pay the rent, and the medical lane builds the future. The design gives each its own register, fashion-editorial merchandising for eyewear, calm clinical structure for care.
Frame collections are treated like seasonal drops, photographed and named, because the real competitor is a $95 website with free shipping, and the counter-argument is taste, fit, and a doctor upstairs.
The friction killers are specific: an insurance checker that answers is-it-covered in plain language, and a contacts reorder path that keeps the easiest revenue from drifting to 1-800 competitors.
We rebuild this design around your brand — your logo, colors, photography, copy, and the integrations your operation runs on. Live demo first, decisions second, launch fast.
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