Heliogen

Heliogen is designed for the most skeptical buyer in home services: someone who has already slammed a door on a solar pitch. The answer is radical math transparency, a bill slider that estimates system size, production, and payback with every assumption listed beneath the number.

The glassmorphic treatment positions solar as technology rather than home improvement: frosted panels, photon-gold accents, tabular figures. It reads like a product company, which is exactly the trust register this purchase needs.

The funnel respects the decision’s weight: the ask is a site survey, not a contract; incentives are dated so urgency is factual; and the warranty stack answers the twenty-five-year question before it is asked.