Interior Design · Editorial Portfolio

Hearth

A maximalist editorial portfolio where every project reads like a magazine feature.

Maximalist / ExpressiveImmersive motion · Tier 3Layered colorCollage energyEditorial featuresPersonality-forward

88MDE Design ScoreExcellent · out of 100

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The design, explained

Hearth takes the maximalist register seriously as strategy: interior design clients hire an eye, and a timid portfolio disproves the pitch. Layered color blocks, poster serif headlines, and collage motion demonstrate exactly the confident hand the studio sells.

Each project unfolds as an editorial feature, a spread of scenes, a palette strip, a materials note, so prospective clients experience the transformation narrative rather than a grid of after-photos.

The business layer stays disciplined beneath the expression. Budget-band inquiries qualify fit early, the press strip converts taste into third-party credibility, and the consultation ask arrives after the portfolio has done the persuading.

Everything included

Collage hero with layered color blocks and poster headline
Project features staged as scrolling magazine spreads
Per-project palette strips showing the designer’s range
Materials marquee: textures, finishes, sources
Design philosophy section with personality-forward voice
Press and publication strip

The conversion system

Consultation booking as the macro-conversion
Budget-band inquiry qualifying projects without awkward calls
Press strip converting taste into credibility
Project features selling the transformation, not the furniture

Why it works

Maximalist confidence attracts exactly the clients who buy bold work
Per-project palettes prove range inside a strong signature
Editorial staging makes each project a shareable feature
Budget bands filter dreamers from clients before the first call

Best for

Interior designers and design studios
Home stagers and textile-led brands
Any portfolio where personality is the differentiator

Design DNA

Palette: Gallery PlasterAubergineOchre PopForest Velvet
Typography: Display: High-contrast serif at poster scale (demo uses a system serif stack; custom builds license an expressive display serif)
Body: Inter (400-500)
Accent: Letterspaced uppercase project labels; Poster serif against layered color blocks, typography as another textile in the room.
Motion techniques: · Scroll-staged project features
· Layered parallax collage elements
· Kinetic oversized headline reveals
· Hover color-shift project cards
· Marquee materials strip
Demo sections: Collage hero · Project features · Materials marquee · Philosophy · Press · Consultation CTA

How it's built

Stack: React 18TypeScriptViteTailwind CSSFramer Motion
Rendering: Prerendered static HTML (SSG) served from Vercel edge CDN
Content management: Projects structured as data with per-project palettes
Ready to integrate: · Design consultation booking
· Project inquiry with budget bands
· Press feature strip
· Pinterest/Instagram linking

MDE Design Score

Six weighted dimensions, five verifiable checkpoints each. See the full methodology.

Visual Hierarchy & Layout20%89
Typography15%92
Color & Contrast15%91
Motion & Interaction15%93
Accessibility15%84
Conversion Readiness20%82

Color & Motion as a signature: layered palettes and scroll-staged features that feel like walking through finished rooms.

Want Hearth built for your business?

We rebuild this design around your brand — your logo, colors, photography, copy, and the integrations your operation runs on. Live demo first, decisions second, launch fast.

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Hearth

The design, explained

Everything included

The conversion system

Why it works

Best for

Want Hearth built for your business?

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