Beacon

Beacon is ruthlessly single-purpose: cause the install. The device mock is the hero because the app is the product; screens swap inside the frame as you scroll, so the site demos the app before the store does.

The playful register, coral, plum, bouncy springs, glow-yellow accents, matches how consumer apps are actually chosen: fast, emotionally, on a phone. Copy runs in short lines paced for thumbs.

Two structural details do heavy lifting: the QR moment turns desktop visits into phone installs instead of dead ends, and the review-styled proof wall mirrors the exact format users will see moments later in the store, making the transition feel like confirmation.